{"id":979,"date":"2012-12-12T22:10:11","date_gmt":"2012-12-12T22:10:11","guid":{"rendered":"http:\/\/www.montrezvous.net\/?p=979"},"modified":"2023-06-23T15:55:27","modified_gmt":"2023-06-23T15:55:27","slug":"seo-sea-smo-sem-smm-comment-les-distinguer","status":"publish","type":"post","link":"https:\/\/montrezvous.net\/referencement-seo\/seo-sea-smo-sem-smm-comment-les-distinguer.html","title":{"rendered":"SEO, SEA, SMO, SEM, SMM : comment les distinguer ?"},"content":{"rendered":"<p>Plus les capacit\u00e9s de r\u00e9f\u00e9rencement se d\u00e9veloppent, plus elles se diversifient. Il devient alors n\u00e9cessaire de les nommer afin de les diff\u00e9rencier.<!--more--><\/p>\n<h2>Le SEO (Search Engine Optimisation)<\/h2>\n<p>Aussi appel\u00e9 <strong>r\u00e9f\u00e9rencement naturel<\/strong>, il consiste \u00e0 optimiser un site afin qu&rsquo;il soit le <strong>plus facilement trouvable sur les moteurs de recherche<\/strong>.<\/p>\n<h2>Le SEA (Search Engine Advertising)<\/h2>\n<p>Il s&rsquo;agit d&rsquo;un <strong>r\u00e9f\u00e9rencement payant<\/strong>. Il consiste \u00e0 <strong>diffuser, moyennant finance, de la publicit\u00e9<\/strong> sur des moteurs de recherche ou des sites renomm\u00e9s. Cela permet d&rsquo;accro\u00eetre le nombre de visites sur son propre site.<\/p>\n<h2>Le SMO (Social Media Optimisation)<\/h2>\n<p>L&rsquo;<strong>optimisation sur les r\u00e9seaux sociaux<\/strong> est le fait de partager passivement le contenu d&rsquo;un site sur les r\u00e9seaux afin d&rsquo;<strong>accro\u00eetre sa visibilit\u00e9 pour les moteurs de recherche<\/strong>.<\/p>\n<p>Je dis bien passivement, car les informations publi\u00e9es sur les r\u00e9seaux sociaux sont automatiquement diffus\u00e9es lors de la cr\u00e9ation d&rsquo;un article ou de l&rsquo;int\u00e9gration d&rsquo;un lien de partage.<\/p>\n<h2>Le SEM (Search Engine Marketing)<\/h2>\n<p>Ce terme englobe les <strong>r\u00e9f\u00e9rencements naturels et payants, ainsi que le recours aux r\u00e9seaux sociaux<\/strong>.<\/p>\n<p>Comprenez : <strong>SEM = SEO + SEA + SMO<\/strong><\/p>\n<h2>Le SMM (Social Media Marketing)<\/h2>\n<p>Connu aussi sous l&rsquo;expression \u00ab\u00a0<strong>communication relationnelle\u00a0\u00bb<\/strong>, le SMM est le fait d&rsquo;alimenter constamment le lien entre les visiteurs et le site, en les sollicitant directement sur les r\u00e9seaux sociaux.<\/p>\n<p>Ce partage actif d&rsquo;informations du site sur les r\u00e9seaux permet d&rsquo;\u00eatre beaucoup plus r\u00e9actif et proche des utilisateurs.<\/p>\n<p>Cette technique relevant plus de la communication que du r\u00e9f\u00e9rencement, un m\u00e9tier \u00e0 part enti\u00e8re lui est d\u00e9di\u00e9 : celui de community manager.<\/p>\n<h2>R\u00e9capitulatif<\/h2>\n<p>Toutes ces m\u00e9thodes d&rsquo;am\u00e9lioration du r\u00e9f\u00e9rencement poursuivent le m\u00eame but : accro\u00eetre la visibilit\u00e9 d&rsquo;un site \u00e0 travers le web.<\/p>\n<p>Voici un croquis expliquant bien la diff\u00e9rence entre tous ces termes :<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-991\" title=\"seo sea smo sem smm\" src=\"http:\/\/www.montrezvous.net\/wp-content\/uploads\/2012\/12\/seo-sea-smo-sem-smm2.jpg\" alt=\"\" width=\"600\" height=\"500\" srcset=\"https:\/\/montrezvous.net\/wp-content\/uploads\/2012\/12\/seo-sea-smo-sem-smm2-300x250.jpg 300w, https:\/\/montrezvous.net\/wp-content\/uploads\/2012\/12\/seo-sea-smo-sem-smm2-360x300.jpg 360w, https:\/\/montrezvous.net\/wp-content\/uploads\/2012\/12\/seo-sea-smo-sem-smm2.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plus les capacit\u00e9s de r\u00e9f\u00e9rencement se d\u00e9veloppent, plus elles se  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[7],"tags":[11,32,34],"class_list":["post-979","post","type-post","status-publish","format-standard","hentry","category-referencement-seo","tag-search-engine-optimisation","tag-information","tag-optimisation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO, SEA, SMO, SEM, SMM: Comment les distinguer ?<\/title>\n<meta name=\"description\" content=\"Plus les capacit\u00e9s de r\u00e9f\u00e9rencement se d\u00e9veloppent, plus elles se diversifient et il devient 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